Travelwise

Travelwise is a national campaign

This strategy seeks to contribute towards the achievement of the following objectives:

To promote social equality by providing genuine choices of travel mode which meet the travel needs of the socially and physically disadvantaged.
To minimise the adverse impact of traffic on the environment, particularly with regard to noise and air pollution.
To facilitate opportunities for economic regeneration, growth and the sustainable movement of goods.
To limit traffic growth by minimising the need to travel and developing alternative non-car travel modes.